-
Dentist Testimonial
Arthur Freedman • DMD
"Niche Dental took my website, that I thought was pretty good, and revamped it into something that made anyone going to the site stand up and pay attention. Dick utilized my photos in a very creative way, working it beautifully with the text.
He made the text very compelling and appealing. He also maximized links within the website to get potential patients to see a lot of the exciting things on the website quickly, and many of the features and text he used put me higher on search engine optimization.
He also did very creative dental press releases for me. He listened very carefully to my ideas and philosophies of dentistry, so the different pieces of marketing were not only extremely effective, but also truly reflected me as a dentist. This is compared to the cookie cutter web sites where each dentist has almost the same content as every other site that group has created."
SIncerely, Arthur
- Arthur Freedman, DMD - Smile Makeover Dentist Manchester, Connecticut
Dental Website Writing for Dr. Freedman....
> Explained by Dick Chwalek - Niche Dental
The most important aspect of the writing was weaving Dr. Freedman's personality and dentistry expertise throughout the website--not just dental content. What does Dr. Freedman do that is different, better, more enhanced than other dentists?
While brevity is vital in specific areas of a dentist's website - when a consumer is making decisions beyond a dental cleaning or checkup - their research intensifies. Even if many of Dr. Freedman's smile makeover website visitors are quick "scanners" or mostly visual, the information they need is easily found, and they can move on to call or email.
The content Niche Dental developed for his website is for the next level consumer -- the researcher. The "I need various info to decide (photos, real life stories, etc.) and/or the right evidence to proceed" -- prospective dental patient.
Below, are his dental web pages enhanced or created so far...
Patient wants to know, "What Happens During My initial Consultation?"
"Once I decide to proceed, what are the steps?"
Complexity is one reason consumers use cost to hold off.
People will travel a long way for the right solution from the right dentist.
Have your biggest asset build trust, value and confidence in your expertise.
Dr. Freedman had a lot of dental content - but it needed "him" in it.
Note - on this page and most other pages - the call to action and links to clearly explain the value Dr. Freedman offers.
Watch for More Dr. Freedman Dental Website Updates.
Dick Chwalek consults, coaches, writes, develops concepts, and guides dentists in all of their dental marketing endeavors. He is a member of the AACD and Northern Dental Alliance.
Want your dentistry expertise clearly explained and presented, and effectively weaved through your dental website, contact Niche Dental: EMAIL or CALL 866-453-1026.
For complete dental website development including design, hosting, internet marketing, and SEO, contact Niche Dental web partner The Peripheral Vision.
