Economic downturns put consumers in a wait and see, not unless it is vital, only things I (or my family) really need or want… mode. Maybe you can wait out the slack in your dental office as well - but in reality consumers are still spending as much as they did before.

Some have just decided dentistry is one of the things they will put aside often because there is no voice in their head telling them to make it a higher priority. Improving communication is the only way to make headway, clear a path, and produce an up tick in dental practice revenues!

> Why Do Consumers Put It Off?

They really need a smile makeover, but don't want one. They want one, but can't afford it now. They come in excited about their smile dream, and leave bewildered about the dental fees. How can denitsts get more ready-to-accept-treatment smile makeover clients?

The dentist has done everything the way the experts say but it's not paying off. The dentist is presenting all the smile possibilities, offering payment plans, and doing advanced cosmetic dentistry CE. These dentists have all the cool dental technology, the high-end new dental practice, and the best dental team. They have a great dental logo and a darn  good dental web site!

Yet these dentists only average about one smile makeover case a month, less than seven units. Perhaps, they do a bit more but it's still not fulfilling. So why is all this *#@#$@! (or stuff) not creating the type of clients these highly trained dentists want?

In the April Newsletter...

The Sameness Stampede Saps Value

There are two ways to approach dental marketing: compete or turn around. Competing marketing is very challenging and costly in many ways because there are numerous players. Turn Around marketing is like judo: using the "generic heft and creative complacency" of this large group to take advantage of what they cannot see or target.

Competing dental marketing players are looking for everyone to be their dental patients. They see this huge mass of dental consumers and wonder why they can't get a large chunk of them. They want to fill the dental chairs and maybe at some point move them to higher-level procedures like cosmetic dentistry.

NicheDental.com Debut!

You’re here. The New Niche for dentistry communication strategies. NicheDental.com is positioned to present dentistry in a way that improves the flow of patients to your practice.

Read Niche Dental Newsletter

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