Different Marketing for Unique Dentists

Dental Coaching email to new dentist client...

We will gather up a lot about your "brand and service niche" tomorrow and then I will structure how we will proceed in future consults. I like the first one to be fairly free flowing so as not to get stuck in the "box". 

It is important to understand how you "see", and what you think about, your expertise, current situation, and future. If it is all about "marketing" strategy - it can end up being a very superficial relationship with little future potential. Whatever we accomplish, it should help you do many things on your own.

I see my services like most dentists I work with see their work. The ultimate goal is a true smile makeover (whatever level needed/wanted) and then regular maintenance. You should not be coming back to me for regular smile makeovers.

Those types of limited, short-lived, latest thing, "only need our system" concepts - are the bane of dental marketing right now. It is like offering whitening to all your patients even if they need serious periodontal help.

We will focus on how to stand above and draw in "your clients" not dental patients - using any system required - but that fits you - not just me selling you the "cars on my lot".

Dick Chwalek • Niche Dental