Dental web sites come in many forms. Just like creating and building dental practices. When you design a dental office, many things are taken into consideration: financial resources, remodeling or new construction, technical requirements, the style of the design, your image (what kind of patients you want to attract), treatment rooms, etc.

Designing dental web sites also requires that you consider various elements from advances in marketing to changes in the economy and deal with them as carefully as a building project if you want the results you expect.

by Michael J. Weber - Weber Law Office

The following “Legal Wellness Checklist” highlights some basic legal issues that commonly face dental professionals in Minnesota.  This checklist, when appropriately used with legal consultation, can assist Minnesota dental professionals in identifying some areas in which they can implement measures to prevent or at least reduce the potential of future legal difficulties. 

The “Legal Wellness Checklist” is not a substitute for professional advice.  Therefore, please carefully read the additional information that follows the checklist.

Dental website strategies are moving towards video very fast. General, cosmetic, smile makeover dentists, and oral surgeons, periodontists, prosthodontists, and orthodontists need a high level of communication to achieve the right level of trust. Dental videos help move people faster to a decision.

Dental Specialty Group, a Niche Dental client, has taken patient testimonials to the next level with their dental web site video presentations. 

What are the most frequently asked dental marketing questions? As a dental marketing coach and consultant working with many dentists over the course of a year, I see that dentistry and marketing have a lot in common.

Dentistry patients have similar questions that many dentists need answered. Some issues are more easily dealt solved; others are more problematic and difficult to traverse. Dentists answer some questions in generalities: like diagnosing over the phone. To dental patients, it can sound like avoidance, but it often falls into the reasonable “we need to do a complete oral exam to make sure” category.

Dental Practices have two goals: serving their patients and making money. Dentists not making money will not be able to serve patients. Everything stops without the dollars. Dental logos, no matter how artistically pleasing, are not cash machines. Dental branding on the other hand can be your PIN number to success.

Maybe you have asked yourself this question: Do I really need a logo? Actually, no dental practice needs a logo. Yet every business needs a brand.

The right dental brand helps the consumer make faster, more accurate decisions: