Posted by niche on May 12, 2008 - 05:25 PM
Dental Practices have two goals: serving their patients and making money. Dentists not making money will not be able to serve patients. Everything stops without the dollars. Dental logos, no matter how artistically pleasing, are not cash machines. Dental branding on the other hand can be your PIN number to success.
Maybe you have asked yourself this question: Do I really need a logo? Actually, no dental practice needs a logo. Yet every business needs a brand.
The right dental brand helps the consumer make faster, more accurate decisions:
Read more about Dental Brands Or Dental Logos, Which Is Better?
Posted by niche on May 10, 2008 - 12:15 PM
Economic downturns put consumers in a wait and see, not unless it is vital, only things I (or my family) really need or want… mode. Maybe you can wait out the slack in your dental office as well - but in reality consumers are still spending as much as they did before.
Some have just decided dentistry is one of the things they will put aside often because there is no voice in their head telling them to make it a higher priority. Improving communication is the only way to make headway, clear a path, and produce an up tick in dental practice revenues!
Read more about Navigate Downturn With Dental Marketing
Posted by niche on Mar 09, 2008 - 09:57 AM
The Sameness Stampede Saps Value
There are two ways to approach dental marketing: compete or turn around. Competing marketing is very challenging and costly in many ways because there are numerous players. Turn Around marketing is like judo: using the "generic heft and creative complacency" of this large group to take advantage of what they cannot see or target.
Competing dental marketing players are looking for everyone to be their dental patients. They see this huge mass of dental consumers and wonder why they can't get a large chunk of them. They want to fill the dental chairs and maybe at some point move them to higher-level procedures like cosmetic dentistry.
Read more about Turn Around Dental Marketing
Posted by niche on Mar 03, 2008 - 04:49 PM
NicheDental.com Debut!
You’re here. The New Niche for dentistry communication strategies. NicheDental.com is positioned to present dentistry in a way that improves the flow of patients to your practice.
Featured Topics
- Dental Website Marketing: Yahoo Communication Reality
- Dentist Video Presentation – Dental Specialty Group
- February Dental Seminar & Workshop
- Featured Dental Consultants Unlimited Article:
- Dentists Planning For Financial Independence
