Great Cosmetic Dental Practices Put Themselves Out, There! 

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An ongoing Cosmetic Dental Office postcard marketing program is a very effective and cost effective way to reach out to consumers and patients, and dynamically reach your market!

When done in the right way, a small investment in new Cosmetic Dentistry patient creation direct mail postcards can yield profitable returns. Personalized, large full color postcards are budget cost-effective, and also more eye-catching then other types of direct mail marketing pieces.

Cosmetic Dentistry offices today require more than the no-longer-standard “Phone Book” or magazine advertisement. More and improved kinds of marketing strategies means more kinds of patients calling!

In order to have a dominating presence, the Cosmetic Dentistry Practice should deploy a personalized marketing campaign.  Implemented in a format to capture the hearts and minds of potential clients and patients.

New Smile, New Mover Developers: Personalized Postcard Series

The consumer is waiting to be informed about what advanced dentistry and orthodontics can do for them. Wandering around for the right dental home consumers, looking for an advanced choice patients as well as new residents to the area are all in need of family, restorative or cosmetic dentistry and/or smile straightening orthodontics.

For Consistent Success: Call 1+888.380.0020

NDC, virtually but not literally based at NicheDentalCollaborate.com, provides a platform for various 'strategic partners' of mine at Niche Dental (NicheDental.com) in developing and providing comprehensive solution oriented value to dentists, dental offices and other dentistry professionals.

At the virtual-reality site hosted by NDC, I, Dick Chwalek, will provide at various times, blogs that are somewhat more impulsive, ironic and idiosyncratic.

There many marketing dental services for dentists to choose from, outdoor, online all the way to overwhelming. Direct mail like postcards and other mailers, have a huge advantage over other forms of communication. It is much more likely to be seen, reviewed, and touched by your target audience!

Express Dental Marketing - Personalized Power

Express Dental takes direct mail to an ADVANCED level with...

• Powerfully Personalized

• Targeted Concepts

• Turnkey Implementation

• Fast Turnaround

• Consistent Simplicity

• Expertise Underneath

First, some fun… A 6-8-2012 Tweet…

 The 140 character original @NicheDental tweet text…

Weekend near here~so must offer levity~as I brawl w/brevity~Twitter's 140 checks my reality=Sum dental marketing hummer http://t.co/iH7o7SW5

Marketing for dental offices is significantly different than any other kind of communication. Why you ask? While I should have been prepared to answer this question, it is Friday, and my brain is already at nappy hour.

So if you can give me some time to sleep on it, I will be ready when I am ready...

Dental Postcards Marketing WHITE Paper

Too many choices: the biggest issue affecting new dentistry patient growth and dental care upgrades.  This consumer tsunami of many choices is also constrained by 'available' income and appreciation for financing those choices.

Dentistry also attaches the weight of three denial, procrastination, and treatment fear. It gets to be a big wave of waiving their right to better oral health, wavering and waving as they pass by...

The best dental marketing overcomes the barrier of inaction and non-acceptance, while positioning the choice of “more dentistry” much higher!

Expect Lake Effect Dentistry DESIGN

This is the 2nd Installment of my series on Connective Communication^© as how it relates to the way patients and dentists perceive their 'fields of disinterest'...

First, A Quick Previous Portion Review...

Dentistry Reductionism Source Discovery:

Words & Questions Above: Who do these words and statements relate to:

• = The Public & Patients Value Perspective of Dentistry
• = Most Dentists View of/Approach to Marketing

Hmmm… Notice the similarity?

Whoa...! Correlation may just Equal Causation!

Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.

The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.

Why?

The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in ‘Secret’ Dental Marketing Reports!

And, why would anyone hide a solution from dentists, which would help improve dental health in their community?

> Freed From Generic, Founded on Value, Focused On Success

• Reliable, Credible Consistency
• Four Influential Communication Bedrocks: 
• Exceptional Budgeting: Flexible, Scalable & Accountable

Connective Communication©

The following dental marketing commentary is a repost of a blog written a few years back. Some of it has been updated to fit the current environment.

RANT REDUX PART DEUX Covers… 

• Your Image After Discounts & FREE STUFF!
• Dumbed Down Dental Design & Message Value
• Where Are The High Value Dental Consumers?
• Selling The New Smile Line or Continue Servicing Used Smiles?
• Conclusion: Value-Added Dental Marketing

Connective Communication

A Primer By Dick Chwalek, NicheDental.com

The concept of Connective Communication^© incorporates these elements: improvers, gatherers and creators. The communication structure is visualized with these elements: a Pie Chart, three color slices and the π symbol  – image below.

This formula takes into account both simplicity and complexity in defining a path towards communication and marketing ongoing success, internally and publicly.

Doing some kind of consistent marketing is vital, but what and why? In an economy like this, consumers need to quickly know why your expertise is valuable and be reminded regularly.

First, Determine What Your Dental Brand Is.

To many people and dentists, branding sounds like pure marketing hooey. Sadly, it often is in dentistry advertising. Not because there is no value in branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their business goals.

Dental web sites come in many forms. Just like creating and building dental practices. When you design a dental office, many things are taken into consideration: financial resources, remodeling or new construction, technical requirements, the style of the design, your image (what kind of patients you want to attract), treatment rooms, etc.

Designing dental web sites also requires that you consider various elements from advances in marketing to changes in the economy and deal with them as carefully as a building project if you want the results you expect. 

> Why Do Consumers Put It Off?

They really need a smile makeover, but don't want one. They want one, but can't afford it now. They come in excited about their smile dream, and leave bewildered about the dental fees. How can denitsts get more ready-to-accept-treatment smile makeover clients?

The dentist has done everything the way the experts say but it's not paying off. The dentist is presenting all the smile possibilities, offering payment plans, and doing advanced cosmetic dentistry CE. These dentists have all the cool dental technology, the high-end new dental practice, and the best dental team. They have a great dental logo and a darn  good dental web site!

Yet these dentists only average about one smile makeover case a month, less than seven units. Perhaps, they do a bit more but it's still not fulfilling. So why is all this *#@#$@! (or stuff) not creating the type of clients these highly trained dentists want?

In the April Newsletter...

NicheDental.com Debut!

You’re here. The New Niche for dentistry communication strategies. NicheDental.com is positioned to present dentistry in a way that improves the flow of patients to your practice.

Read Niche Dental Newsletter

Featured Topics

• Dental Website Marketing: Yahoo Communication Reality
• Dentist Video Presentation – Dental Specialty Group
• February Dental Seminar & Workshop
• Featured Dental Consultants Unlimited Article:
  • Dentists Planning For Financial Independence

There are various concepts for promoting your dental website or practice. Some are very exciting and high-tech. Some work well; others fail to live up to the hype. The overall concept missed by many is the most vital element: communication. Yahoo realizes this. That is why they “communicate” rather than merely follow the hottest technology.