> Article by Jeffrey L. Benson, DDS for Renstrom.com

Many of the doctors I consult with say that they would like to make dental photography an integral part of their dental practice, but many don’t have a dental camera, and many who do have one are using it only sporadically, if at all.

It's amazing to me that dental practices are investing tens or even hundreds of thousands on new dental technologies while ignoring the single most important practice building technology available, the dental camera.

One of Nashville Dentist, Dr. Kent E. White's patients took some time to write out how she felt after the rejuvenation and aesthetic changes made possible by his dental expertise.

From Dr. Kent White and our Nashville Team at the Center for Advanced Dentistry. 

Not 'Just Get By' but get it right and lasting value dentistry!

Find out why Dr. White’s approach to dentistry achieves much MORE than most, how his skills will make you wealthier in confidence and long-term value, and wiser in outlook as well as healthier wellness rather than much less for sum little… 

Connect with the Northern Dental Alliance.

SEE YOU @ Star of the North

Register for a FREE iPad!

Visit members (booth #s next section) or ...

NorthernDentalAlliance.com 

There are many GREAT marketing services out there.

My colleague in dental marketing Jeff Wilson (pictured) of Business Audio Source and OnHold Music Source provides the "What's Holding Them Back" solution to the equation...

Marketing Your Dental Services to Would-Be and Current Patients

By Jeffrey R Wilson

Insure Your ‘House’ Is Built On Solid Ground To Be Entirely Viable, Safe, Profitable, Secure...

Lift your ‘house’ higher and build it up stronger to do much more than just survive during the winds of your dental and business career, and beyond...

Dentists: Change. Change. Change the Dynamic!

 

This Niche Dental video, featuring my dentist client's testimonial as well as Direct Mail Expert, Oli Gonsalves, shows dentists why CHANGE is needed, and what DYNAMIC Change can do.

The video shows the reality of putting the ‘best pieces’ together for my client (and a dentist like you) to generate actual, positive results...

Video In 2nd Frame

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Northern Dental Alliance Members, Charlie Steingas, EA, MAAA, MSPA and Rick Epple, CFP® will be co-hosting an educational seminar on Friday, November 4 at 9:00 am.

Charlie will be presenting on "How Small Business Owners Can Take Advantage of Their Size to Achieve Financial Independence Via Their Retirement Plan".

Please join us to learn more about this important topic affecting business owners.

Even if you have a business retirement plan, you will want to learn if you have the best for your circumstances.

The Northern Dental Alliance welcomes Gayle Christensen of Christensen Dental Consulting. Gayle brings on board significant expertise in the practice and dental offices management area. She is a published author and has experience in many areas of office and team improvement and is excited to be part of NDA to help more dentists achieve ongoing and complete success.

READ more about Gayle, then CALL her or anyone of our Northern Dental Alliance members, who can work specifically with you or coordinate with other members, only when or if you request their services.

NDA members are independent dental consultants, like Gayle, who work in the best interest of their dentist-clients. The NDA can take your practice to the next level of customer service, internal efficiency, building design, new patient revenues, safety standards (OSHA/Infection control), financial independence, laboratory results, and overall performance. 

Gayle Christensen - Consultant/Owner & NOW NDA Member

Christensen Dental Consulting

Practice Management Systems & Training

 STEPS TO SUCCESS

 DENTAL PRACTICE

  Workshop Designed for the Entire Dental Team

      October 14, 2011       

      Bloomington, MN

  Dental Offices Workshop Speakers

   Gayle Christensen

   Jeff Benson, DDS

   Tammy Hines, LDA CDA

   Zak Spaniol, CEO

   Leanne M. Kramer, LDA CDA CDPMA

In this video presentation, Dentist, Brian Klym, Results Expert, Oliver Gonsalves, and Dental Consultant, Dick Chwalek explain the value of direct mail (postcards) in the success of his dental office, going on three years.

CLICK following Image to Start Video…

Sometimes people call in and ask, “Do you do aesthetic and regular care, too.”

If they mean, regular checkups and oral health care, we say, “Yes.”

Dr. Kent E. White offers advanced care, like porcelain, ceramic materials (not silver/mercury fillings or porcelain-metal crowns). He sees patients on a regular basis insure new or natural smiles last a lifetime.

with Dental Marketing Consultant, Dick Chwalek

& Results Expert, Oli Gonsalves.

Since late summer 2008, Dick Chwalek of Niche Dental has been working with Dr. Brian a Klym, a dentist in northwest Michigan.

While Michigan is ranked fifth in unemployment, the Connective Communication^© System developed by Mr. Chwalek (and fully deployed in Dr. Klym’s case) was able to overcome what is the perception by most people and reality for many dentists: which it is very difficult if not impossible to gain much or any ground in a tough economy especially if it is dentistry since no one likes going to the dentist, etc.

How was this possible? Is Dr. Klym’s situation a fluke? Is Traverse City so much different than every other town in Michigan let alone the rest of the country?

 About 50% of the population avoid going to dentists, averaging two years between dental visits, and of course, some people stay away from dentistry offices for decades. Some of these people have had bad experiences, are fearful, have anxiety, just not enough time, etc.

Waiting extra years means more dental work is needed when the person finally decides to come in. Dr. Brian Klym and his Northwood Dental Team – located in northwest Michigan – provide various benefits to those people from a comfortable dental office environment to oral sedation dentistry.

The video provides a visual synopsis of those benefits.

• Article by NDA Member & CBA Chief Actuary Charlie Steingas

As a dentist and a small business owner you probably work with many different trusted advisors who help you run your business. You count on these advisors to keep you aware of changes and make sure everything is running smoothly.

Your attorney makes sure you are aware of any legal changes affecting your business that may need attention, your accountant helps you plan tax strategies to minimize the amount you are giving to Uncle Sam each year, and you get advice from experts about new dental technology and safety measures to improve your practice.

This is the 2nd Installment of my series on Connective Communication^© as how it relates to the way patients and dentists perceive their 'fields of disinterest'...

First, A Quick Previous Portion Review...

Dentistry Reductionism Source Discovery:

Words & Questions Above: Who do these words and statements relate to:

• = The Public & Patients Value Perspective of Dentistry
• = Most Dentists View of/Approach to Marketing

Hmmm… Notice the similarity?

Whoa...! Correlation may just Equal Causation!

Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.

More and more dentists are prescribing dental implants as a solution to replacing permanent teeth, especially now in an aging population.

The primary reason being the immediate function and dramatic improvements in a person’s smile.

Many general dentists are now incorporating this restorative option in to their practice as it has been said to be among the most successful procedures performed.

The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.

Why?

The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in ‘Secret’ Dental Marketing Reports!

And, why would anyone hide a solution from dentists, which would help improve dental health in their community?

Further Strengthening Our Breadth of Member Expertise, the NDA Welcomes Aboard Cash Balance Actuaries…

Charlie Steingas, owner of Cash Balance Actuaries, LLC, has joined the Northern Dental Alliance (NDA).

A Minnesota-based organization, NDA also advises dentists in the areas of office safety, construction, marketing, laboratory services, banking, practice transition, staffing, retirement plans, and personal financial strategies. 

The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.

Why?

The point I am making requires a discerning rethinking of dental care ‘communication. Unpacking the dental care prioritization riddle is NOT found in “Secret” Dental Marketing Reports!

And, why would anyone hide a solution from dentists, which would help improve dental health in their community?

Epple Financial Advisors, LLC. is pleased to announce that Rick Epple, CFP^®, has been selected by Dental Practice Report magazine as one of the “2011 Best Financial Advisers for Dentists” list in their April 2011 edition.

Mr. Epple is one of only three financial advisors in the State of Minnesota to be included in this year’s rankings.

This second video concludes general discussion about New Patient Availability, which is the stable or constant number of consumers who are searching for a dentist or dental offices.

The ‘Availability’ quotient does NOT change just because another dentist moves into the area or merely because the ‘economy’ improves. 

A THREE Dimensional System

– Freed From Generic, Founded on Value, Focused On Success

• Reliable, Credible Consistency
• Four Influential Communication Bedrocks: 
• Exceptional Budgeting: Flexible, Scalable & Accountable

Connective Communication©

CLIENT CASE STUDY

1. Relationship began August 2008 with New Logo and Website development.
2. Elements scaled up and phased in at client pace with goals in place.
3. Complete 'Connective' approach achieved June 2009.
4. Improving Results Recorded by February 2009!
5. Average 33+ New Patients Per Month Since at least September 2009.
6. 22+ Months Straight Growth 10%+
7. Starting Mid 2009 - Overthrowing the Downturn!
8. Alone in the Pack - of 500 dentist 'group' – Only dentist with upward sales!
9. June 2010 Best June EVER!
10. ALSO, His BEST MONTH EVER!

‘Availability’ is generally constant yet can be increased when the right combination of activators is in place.

Connective Communication^© involves combining the layers of marketing required to activate a vibrant new patient base and sustain a high level of available participants.