The presidential debates got me thinking about how we remember what other people say. Talking points are the way politicians simplify their message so we can figure it out quickly by hearing it often. Without this simplification fewer people would "get what they are really about".  

Your dental referrals are swimming in a confusion of information. Talking Points will increase referrals.

Details: Seminar For Dentists

DATE/TIME

• Tuesday, November 11
• Appetizers and drinks 6:00 PM 
• Program: 6:30 to 8:00 PM

My father died on Monday September 8, 2008. Richard J. was a devoted husband, father, brother, friend and American, serving during WWII as a Aviation Machinist Mate in San Diego, and on the Shamrock Bay and Bennington Aircraft Carriers. He will be missed by many, but more importantly he helped, befriended, and taught many, many more.

Dental Coaching email to new dentist client...

We will gather up a lot about your "brand and service niche" tomorrow and then I will structure how we will proceed in future consults. I like the first one to be fairly free flowing so as not to get stuck in the "box". 

It is important to understand how you "see", and what you think about, your expertise, current situation, and future. If it is all about "marketing" strategy - it can end up being a very superficial relationship with little future potential. Whatever we accomplish, it should help you do many things on your own.

DENTAL TOPICS

There are many dental marketing approaches. The two main concepts are closed marketing systems and individualized strategies. Dentists need to choose their marketing carefully because many products and services are full of slippery decks, plank walking exercises, and reality pirates. Make sure your marketing is open, flexible, and Born to Run!

What can dentists do to improve new patient development and case acceptance in this environment? 

Niche Dental provides the answers with a suite of dental marketing coaching and consulting services...

Read our August Dental Marketing Newsletter for more!

Dental web sites come in many forms. Just like creating and building dental practices. When you design a dental office, many things are taken into consideration: financial resources, remodeling or new construction, technical requirements, the style of the design, your image (what kind of patients you want to attract), treatment rooms, etc.

Designing dental web sites also requires that you consider various elements from advances in marketing to changes in the economy and deal with them as carefully as a building project if you want the results you expect. 

by Michael J. Weber - Weber Law Office

The following “Legal Wellness Checklist” highlights some basic legal issues that commonly face dental professionals in Minnesota.  This checklist, when appropriately used with legal consultation, can assist Minnesota dental professionals in identifying some areas in which they can implement measures to prevent or at least reduce the potential of future legal difficulties. 

The “Legal Wellness Checklist” is not a substitute for professional advice.  Therefore, please carefully read the additional information that follows the checklist.

Dental website strategies are moving towards video very fast. General, cosmetic, smile makeover dentists, and oral surgeons, periodontists, prosthodontists, and orthodontists need a high level of communication to achieve the right level of trust. Dental videos help move people faster to a decision.

Dental Specialty Group, a Niche Dental client, has taken patient testimonials to the next level with their dental web site video presentations. 

What are the most frequently asked dental marketing questions? As a dental marketing coach and consultant working with many dentists over the course of a year, I see that dentistry and marketing have a lot in common.

Dentistry patients have similar questions that many dentists need answered. Some issues are more easily dealt solved; others are more problematic and difficult to traverse. Dentists answer some questions in generalities: like diagnosing over the phone. To dental patients, it can sound like avoidance, but it often falls into the reasonable “we need to do a complete oral exam to make sure” category.

Dental Practices have two goals: serving their patients and making money. Dentists not making money will not be able to serve patients. Everything stops without the dollars. Dental logos, no matter how artistically pleasing, are not cash machines. Dental branding on the other hand can be your PIN number to success.

Maybe you have asked yourself this question: Do I really need a logo? Actually, no dental practice needs a logo. Yet every business needs a brand.

The right dental brand helps the consumer make faster, more accurate decisions:

Economic downturns put consumers in a wait and see, not unless it is vital, only things I (or my family) really need or want… mode. Maybe you can wait out the slack in your dental office as well - but in reality consumers are still spending as much as they did before.

Some have just decided dentistry is one of the things they will put aside often because there is no voice in their head telling them to make it a higher priority. Improving communication is the only way to make headway, clear a path, and produce an up tick in dental practice revenues!

> Why Do Consumers Put It Off?

They really need a smile makeover, but don't want one. They want one, but can't afford it now. They come in excited about their smile dream, and leave bewildered about the dental fees. How can denitsts get more ready-to-accept-treatment smile makeover clients?

The dentist has done everything the way the experts say but it's not paying off. The dentist is presenting all the smile possibilities, offering payment plans, and doing advanced cosmetic dentistry CE. These dentists have all the cool dental technology, the high-end new dental practice, and the best dental team. They have a great dental logo and a darn  good dental web site!

Yet these dentists only average about one smile makeover case a month, less than seven units. Perhaps, they do a bit more but it's still not fulfilling. So why is all this *#@#$@! (or stuff) not creating the type of clients these highly trained dentists want?

In the April Newsletter...

The Sameness Stampede Saps Value

There are two ways to approach dental marketing: compete or turn around. Competing marketing is very challenging and costly in many ways because there are numerous players. Turn Around marketing is like judo: using the "generic heft and creative complacency" of this large group to take advantage of what they cannot see or target.

Competing dental marketing players are looking for everyone to be their dental patients. They see this huge mass of dental consumers and wonder why they can't get a large chunk of them. They want to fill the dental chairs and maybe at some point move them to higher-level procedures like cosmetic dentistry.

NicheDental.com Debut!

You’re here. The New Niche for dentistry communication strategies. NicheDental.com is positioned to present dentistry in a way that improves the flow of patients to your practice.

Read Niche Dental Newsletter

Featured Topics

• Dental Website Marketing: Yahoo Communication Reality
• Dentist Video Presentation – Dental Specialty Group
• February Dental Seminar & Workshop
• Featured Dental Consultants Unlimited Article:
  • Dentists Planning For Financial Independence

I get done speaking about dental marketing at a convention seminar in Las Vegas. As I put away my materials, I heard a few doctors talking about dentistry. This would have been totally expected if it were other dentists. Except it was a group of eye doctors.

• What needs to be in your OSHA/Infection Control/X-Ray Manual

There many elements to running a successful dental practice. Everyone in the dental office from dentist to hygienist should be part of providing a safe environment for your team, your practice, and your patients. Following are the basic elements to consider and develop to make this possible.

By Rick Epple, CFP®, NAPFA Registered Financial Advisor

As 2008 gets underway, are you thinking I have been working as a dentist for a number of years and while I make a good income, I have no idea if I am on track for retirement. How do I take control of my future? The following process can be used to start you on your way.

Time is running out. Join Dick Chwalek and his guest, Jackie Wheeler of Dynasty Consulting, at the Dental Reimbursement & Practice Management Conference, February 24-26, 2008.

Many speakers - great topics - to help you develop the dental practice you want.

Dick Chwalek has helped over 300 dental practices develop ideas and strategies to improve communication with their patients and the public. Also check out his other website, NicheAgency.com.

Find out more about this exciting Dental Practice Development Event.

Review the Las Vegas Dental Conference Agendas.

Meet Jackie Wheeler - Dental Practice Management Consultant.

Read about all the dental conference presenters.

To receive your preferred attendee discount, EMAIL or call Dick Chwalek: 866-453-1026

Review Niche Dental Client Testimonials

There are various concepts for promoting your dental website or practice. Some are very exciting and high-tech. Some work well; others fail to live up to the hype. The overall concept missed by many is the most vital element: communication. Yahoo realizes this. That is why they “communicate” rather than merely follow the hottest technology.

Consumers want what you offer, every bit of it. But that is the problem. There is too much “every” so nothing develops deep value. Narrowing your dental expertise to a niche makes it much easier for them to “want more of it––now”.