I am not really interested in money-off dental marketing concepts. While they can 'actually work' for many consumers, it has many counterproductive elements. I mean, who doesn't want to save a dollar or two? Unfortunately, this diversionary focus on cost means little else is being effectively communicated to the dental consumer.

After viewing four or five coupons on a dental flyer with BOLD lettering and lots of dollar signs ($500 OFF!), what else is the consumer going to remember about it? When buying garbage bags and gas, focusing on price makes a lot of sense. These are simplistic items and easily made decisions. They are ‘commodities’ of short-term value.

Patient Communication Systems

Keep in touch. Stay connected. Communicate for success: yours and your patients. Online dental practice communication systems are all the rage. The dentistry marketing secret you will only hear here. Listen close... They work!

Oh yah, most communication works. Is online any better? In some ways, maybe. The lack of conversing with your patients is what does not work. Internet and cell phone based communication is just how many people get information now. Humans need communication to do anything. Technology adds a digital layer to it.

Surf your way to an enhanced level of care! It's coming up soon - the end of April...

The AACD's Excellence in Cosmetic Dentistry 2009 is dentistry’s premier program of cutting-edge continuing education and exquisite networking events. Dental professionals and dentists from all over the world will be meeting in Hawaii this year.

About 150 million Americans avoid dental visits every year because of some level of fear or anxiety. Dr. Brian Klym, a Traverse City area Invisalign, dental implant, and cosmetic dentist serves people who want to improve their oral health and smile confidence in a relaxed environment without treatment discomfort. 

Dr. Klym took another big step in expanding his advanced smile makeover dentistry expertise. In December, he completed his certification in the DOCS oral conscious sedation program, which greatly reduces his patients’ concerns about discomfort and pain.

Dental treatment cancellations and hygiene visit no-shows are frustrating for your team, for you, and for your future. No-shows take the air out of the day, leaving everyone in a funk. Cancellations are deflating for everyone involved, the entire dental team and patients. Patients miss out on the timely care they need and you lose the revenues that are impossible to make up.

You’ve developed your expertise to pursue and promote advanced dentistry. Now, you are building a matrix of external marketing strategy to actively educate consumers. To guarantee new patients are familiar with your dental brand, the internal part (the face to face interaction of it) must be harmonious in look, feel and tone with your external presentation and dentistry expertise.

When the in-practice portion is not cohesive, the 'new’ patient can be bewildered or hesitant or unwilling to accept your dental treatment plan (smile makeover, restorative, cosmetic dentistry, implant) recommendations.

Want the dental marketing expertise to stay viable and even thrive in this economic environment? Boost the dental health of your community with a higher level communication strategy.

Rather than sitting on your hands, hiding out or waiting for the right opportunity, put your dental practice on a success trajectory with advanced dental marketing coaching and communication consulting. This special dental video blog compilation provides a comprehensive diagnosis of the current environment with marketing strategy treatment plant to make 2009 what you need it to be.

Want more $$$ rewards from your hard work? Make every dental chair-side hour count. Maximize the contribution your business makes. Put sound planning strategies in your portfolio. Avoid common investment pitfalls. Achieve a successful dental practice transition to financial freedom and a comfortable retirement.

With these two NDA dental seminars, get twice the financial knowledge return!

Your only obligation is to reserve a spot--limited seating! This Northern Dental Alliance seminar on Friday April 10, 2009 will present successful strategies for dentists and dental offices to double their financial knowledge.

• Your Dental Practice: Make It Pay Long Term Financial Dividends
• Maximized Decisions: Preventive Financial Strategies for Dentists

Expect this time investment to pay for itself. Enjoy a breakfast while you attain an advanced financial wherewithal. Click following link or scroll for time, location and speakers.

Upgrade your dental practice communication. In this economy, changing your perspective is required. For some dentists, it might be one roll of the dice. Add a couple "mights" together and what you often have is handful of should haves. 

There are only two choices: roll the dice or get a plan. 

Dentistry Marketing Newsletter Topics

• Connective Dental Practice Communication
• Africa Dental Health Mission Launched from Nashville
• Marketing Consultant Speaks to Dental Students