Our three newest members are Promoted in the January/February Issue of Northwest Dentistry Journal via our full page Northern Dental Alliance advertisement. Included in this story is the color version the black and white that will start running in February 2010.

Review all the content and see the entire ad in the next section/paragraph.

The main services I offer are Dentist Marketing Coaching And Advanced Dental Communication Consulting. While many dentists will go the do-it-yourself marketing route or purchase a system (like Yellow Pages and its modern equivalents), I provide a different structure to create success for my dentistry clients.

My consultancy structure helps dentists avoid common marketing mistakes as well as understand what is best for THEM, and ultimately make THEM better marketers. An important element of consulting is its comprehensive stance and its close association with the client's goals rather than selling a product.

When selling a specific product or one type of service, it is extremely difficult to avoid conflict of interest. While nothing is wrong with selling a product or a system (which is mostly preplanned and has few customizable options), it becomes problematic when it really does not have much value to you.

An example is a very 'exciting new advertising idea' that has significant potential, but only for those who come in with the 'right basis’ for success. The seller's viewpoint is obscured by the success others have had and is not positioned to evaluate your 'readiness' for the service or product.

Dentist Brian Klym of Traverse City, Michigan has been taking courses over the last few years in the Misch Surgical program. In October, he received his completion certificate from the Misch Institute at commencement ceremonies conducted in Detroit.

An Open Letter...

> Based On An Actual Client Correspondence

Dear Dentists,

I came up with eight general goals/categories to improve and enhance your hourly, daily, monthly, yearly and lifelong success quotient. Each one is derived from issues, concerns, or logjams - you, your spouse, your team and/or I saw and discovered in our recent interviews.

Rather than identify where someone is doing or not doing something, it makes sense at this early stage to take an overall, goal-focused approach. Then as we have the team consults - we can address specific processes and areas of concern as they relate to these goals.

Watch for Northern Dental Alliance in your mailbox. Then call and start building success through new ideas. 

NORTHERN DENTAL ALLIANCE

- What you don't know can help your dental practice succeed!

• Redefining the way dentists do business

Visit us at www.northerndentalalliance.com

 > Build Your Marketing Portfolio: A New Dental Office

Members of the Northern Dental Alliance sat down with Micah Taintor of Ymker Building recently to discuss the value of the right kind of dental office.

One Marketing Tool = 3 Steps to Practice Growth

• by Laura Noonan of 800Response
• Presented by NicheDentalCollaborate.com

Looking for a way to cost-effectively boost your number of patients, billings and profits?

Look no further than your dental office telephone. The first challenge is to get that phone to ring. To do that you need to advertise. And, to get the most out of your advertising dentists should include one pivotal tool. One tool that will generate better response rates to advertising and brings in more calls – a toll-free vanity 800 number.

Just look at some of the well-known businesses that currently use vanity 800 numbers…1-800-FLOWERS and 1-800-CONTACTS. These brands successfully relay to consumers what they sell and who they are, and they are now the “go to” companies for flowers and contact lenses.

Invigorate Your Referrals & Refresh Your New Patient Numbers

Dental brands can become stagnant and then deteriorate very quickly, depending on the the local and national economic environment and strength of the practice structure and management. Generally, within five to seven years many elements can begin to go spread apart and lose their strength without a focused reenergizing effort.

A dental brand includes the office location, facility décor and layout, dentist expertise, team presentation, practice mission, advertising statements and of course, logo design and the look of other marketing materials. Some dental brand elements will have a much longer life and other brands become outdated even before Google can rank it.

The difficulties during the development and building of a new dental practice can multiply in this kind of economic and business environment. Therefore, it makes sense to get a firm involved that will eliminate all the common, and not so common, trial and error mistakes.

Of course, determining the right expert to do all the things you need to build your dream dental practice can be another challenge.

Be sure the company, contractor, group or individual you select to develop your new office is working as much as possible in your interest. Plus the group should be very familiar with the dental industry and the specific needs of dentists who are often sole proprietors.

Doing some kind of consistent marketing is vital, but what and why? In an economy like this, consumers need to quickly know why your expertise is valuable and be reminded regularly.

First, Determine What Your Dental Brand Is.

To many people and dentists, branding sounds like pure marketing hooey. Sadly, it often is in dentistry advertising. Not because there is no value in branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their business goals.