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Smile Makeovers Marketing Quandary

Posted by niche on Apr 20, 2008

> Why Do Consumers Put It Off?

They really need a smile makeover, but don't want one. They want one, but can't afford it now. They come in excited about their smile dream, and leave bewildered about the dental fees. How can denitsts get more ready-to-accept-treatment smile makeover clients?

The dentist has done everything the way the experts say but it's not paying off. The dentist is presenting all the smile possibilities, offering payment plans, and doing advanced cosmetic dentistry CE. These dentists have all the cool dental technology, the high-end new dental practice, and the best dental team. They have a great dental logo and a darn  good dental web site!

Yet these dentists only average about one smile makeover case a month, less than seven units. Perhaps, they do a bit more but it's still not fulfilling. So why is all this *#@#$@! (or stuff) not creating the type of clients these highly trained dentists want?

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April Marketing Newsletter: Breathe Niche Too!

Posted by niche on Apr 05, 2008

In the April Newsletter...

I Breathe Niche - Why Dentists Like You Should Too!

Track Your Dental Marketing Success Like This

Read Niche Dental April Newsletter

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Turn Around Dental Marketing

Posted by niche on Mar 09, 2008

The Sameness Stampede Saps Value

There are two ways to approach dental marketing: compete or turn around. Competing marketing is very challenging and costly in many ways because there are numerous players. Turn Around marketing is like judo: using the "generic heft and creative complacency" of this large group to take advantage of what they cannot see or target.

Competing dental marketing players are looking for everyone to be their dental patients. They see this huge mass of dental consumers and wonder why they can't get a large chunk of them. They want to fill the dental chairs and maybe at some point move them to higher-level procedures like cosmetic dentistry.

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Niche Dental February Newsletter

Posted by niche on Mar 03, 2008

NicheDental.com Debut!

You’re here. The New Niche for dentistry communication strategies. NicheDental.com is positioned to present dentistry in a way that improves the flow of patients to your practice.

Read Niche Dental Newsletter

Featured Topics

  • Dental Website Marketing: Yahoo Communication Reality
  • Dentist Video Presentation – Dental Specialty Group
  • February Dental Seminar & Workshop
  • Featured Dental Consultants Unlimited Article:
    • Dentists Planning For Financial Independence

Read more about Niche Dental February Newsletter

Blog: Ophthalmology Is Better Than Dentistry

Posted by niche on Feb 26, 2008

I get done speaking about dental marketing at a convention seminar in Las Vegas. As I put away my materials, I heard a few doctors talking about dentistry. This would have been totally expected if it were other dentists. Except it was a group of eye doctors.

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Dental Practice: OSHA Back to Basics

Posted by niche on Feb 11, 2008

• What needs to be in your OSHA/Infection Control/X-Ray Manual


There many elements to running a successful dental practice. Everyone in the dental office from dentist to hygienist should be part of providing a safe environment for your team, your practice, and your patients. Following are the basic elements to consider and develop to make this possible.

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Dentists Planning For Financial Independence

Posted by niche on Feb 10, 2008

By Rick Epple, CFP¬ģ, NAPFA Registered Financial Advisor

As 2008 gets underway, are you thinking I have been working as a dentist for a number of years and while I make a good income, I have no idea if I am on track for retirement. How do I take control of my future? The following process can be used to start you on your way.

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Join Me In Vegas: Dental Conference

Posted by niche on Feb 08, 2008

Time is running out. Join Dick Chwalek and his guest, Jackie Wheeler of Dynasty Consulting, at the Dental Reimbursement & Practice Management Conference, February 24-26, 2008.

Many speakers - great topics - to help you develop the dental practice you want.

Dick Chwalek has helped over 300 dental practices develop ideas and strategies to improve communication with their patients and the public. Also check out his other website, NicheAgency.com.

Find out more about this exciting Dental Practice Development Event.

Review the Las Vegas Dental Conference Agendas.

Meet Jackie Wheeler - Dental Practice Management Consultant.

Read about all the dental conference presenters.

To receive your preferred attendee discount, EMAIL or call Dick Chwalek: 866-453-1026

Review Niche Dental Client Testimonials

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Dental Website Marketing: Yahoo Communication Reality

Posted by niche on Feb 03, 2008

There are various concepts for promoting your dental website or practice. Some are very exciting and high-tech. Some work well; others fail to live up to the hype. The overall concept missed by many is the most vital element: communication. Yahoo realizes this. That is why they “communicate” rather than merely follow the hottest technology.

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Do MORE With Less... Niche Your Dental Practice!

Posted by niche on Jan 31, 2008

Consumers want what you offer, every bit of it. But that is the problem. There is too much “every” so nothing develops deep value. Narrowing your dental expertise to a niche makes it much easier for them to “want more of it––now”.

Read more about Do MORE With Less... Niche Your Dental Practice!

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