Connective Communication

A Primer By Dick Chwalek, NicheDental.com

The concept of Connective Communication^© incorporates these elements: improvers, gatherers and creators. The communication structure is visualized with these elements: a Pie Chart, three color slices and the π symbol  – image below.

This formula takes into account both simplicity and complexity in defining a path towards communication and marketing ongoing success, internally and publicly.

With many years of experience, numerous hours of training and multiple teeth straightening treatments performed, Traverse City dentist, Dr. Brian Klym has been designated a Preferred Provider by Invisalign.

Known as the clear alternative to braces, this comfortable and removable orthodontic system has helped Dr. Klym straighten the smiles of many of his patients.

Invisalign realizes trust plays a major role in the choosing of a doctor-no matter what type of treatment they perform-whether medical or dental related.

The invisible orthodontics pioneer carefully determines which general dentists or orthodontist specialists will be their Preferred Providers; updating the roster each year.

Dentists and other business owners are invited to a BABO (Bring a Business Owner) Event on Friday, March 19, 2010 (more details below).

The financial talk and business forum are sponsored by Rick Epple, CFP®, of Epple Financial Advisors, LLC (NDA member) and Margaret A. T. Cronin of Grandchamp, Guyette & Cronin, PLLC. 

Sooner or later, you, like every dental practice owner, will need to transfer ownership of your business. Selling the your dental office is the final part or your role in building it. For most business owners, this is an emotional event. It is also a complex process involving financial auditing, confidentiality issues, title transfers, price negotiations, all while continuing to run your dental office.

Marketing IS communication. Communication makes things work. Nothing occurs in our society or changes our approach to living without a heavy dose of communication. Dental patients, dentists, and dentistry practices all work (or don't) with gears greased by communication and the 'marketing' surrounding it.

Of course, our brains are always there to mess things up. The mind easily falls into stereotypes. The cerebellum will often travel down the rabbit hole of wackiness. Our prehistoric noggin presets can and will, without warning, leap over the logic wall. Therefore, we need to take the time to strategize rather than merely let our evolutionary senses propose pre-programmed reactions.

Heritage Construction Companies, LLC

Heritage recently joined the Northern Dental Alliance , a Minnesota based organization of independent consultants who assist dentists in multiple business development, office services, clinical, and personal financial security areas.

Each year Heritage Construction of Elk River builds many dental practices and other healthcare related offices throughout the Minnesota and the region.

Our three newest members are Promoted in the January/February Issue of Northwest Dentistry Journal via our full page Northern Dental Alliance advertisement. Included in this story is the color version the black and white that will start running in February 2010.

Review all the content and see the entire ad in the next section/paragraph.

The main services I offer are Dentist Marketing Coaching And Advanced Dental Communication Consulting. While many dentists will go the do-it-yourself marketing route or purchase a system (like Yellow Pages and its modern equivalents), I provide a different structure to create success for my dentistry clients.

My consultancy structure helps dentists avoid common marketing mistakes as well as understand what is best for THEM, and ultimately make THEM better marketers. An important element of consulting is its comprehensive stance and its close association with the client's goals rather than selling a product.

When selling a specific product or one type of service, it is extremely difficult to avoid conflict of interest. While nothing is wrong with selling a product or a system (which is mostly preplanned and has few customizable options), it becomes problematic when it really does not have much value to you.

An example is a very 'exciting new advertising idea' that has significant potential, but only for those who come in with the 'right basis’ for success. The seller's viewpoint is obscured by the success others have had and is not positioned to evaluate your 'readiness' for the service or product.

Dentist Brian Klym of Traverse City, Michigan has been taking courses over the last few years in the Misch Surgical program. In October, he received his completion certificate from the Misch Institute at commencement ceremonies conducted in Detroit.

An Open Letter...

> Based On An Actual Client Correspondence

Dear Dentists,

I came up with eight general goals/categories to improve and enhance your hourly, daily, monthly, yearly and lifelong success quotient. Each one is derived from issues, concerns, or logjams - you, your spouse, your team and/or I saw and discovered in our recent interviews.

Rather than identify where someone is doing or not doing something, it makes sense at this early stage to take an overall, goal-focused approach. Then as we have the team consults - we can address specific processes and areas of concern as they relate to these goals.