Niche Dental encourages dentists and team members to attend this vital CE dentistry office safety event.

Sign Up. Show Up. Safety Up your annual OSHA and infection control requirements.

Northern Dental Alliance Member Leanne Mathieu Kramer of Statements Plus Compliance Solutions’ two hour, two CE credit, special seminar is scheduled for October 13, 2010. Leanne is an Minnesota-based instructor with significant experience working in dental offices.

Know how your office is doing before an inspector calls. Put the worries of hazardous waste and other environmental issues behind you. Leanne’s training session makes it possible for dentists and teams to focus on Treatment Planning, Marketing, Recall and Scheduling.

The following dental marketing commentary is a repost of a blog written a few years back. Some of it has been updated to fit the current environment.

RANT REDUX PART DEUX Covers… 

• Your Image After Discounts & FREE STUFF!
• Dumbed Down Dental Design & Message Value
• Where Are The High Value Dental Consumers?
• Selling The New Smile Line or Continue Servicing Used Smiles?
• Conclusion: Value-Added Dental Marketing

Niche Dental posts this 'mini-financial CE course' for dentists and website visitors...

• Article First Published on Aftco.net
• And also on NorhernDentalAlliance.com 

There were three dental specialists working together in a group practice in the Northeastern section of the U.S. The practice was well run and extremely profitable (providing approximately $900,000 of annual income to each of its stockholders).

Their accountant had formed their corporation and allowed it to remain a “C” corporation rather than taking the time to file for a Sub “S” election (which would have eliminated any possible double-taxation and/or unnecessary payment of taxes that can result from operating as a “C” corporation).

This dental marketing article, which I wrote in 2004 and posted on NicheAgency.com - now NicheDental.com – was originally titled, “Marketing To Every Potential Dental Patient Cheaply: Is that Right for You?”

Part One of my two part Rant Redux after...

I have updated my commentary somewhat - but mostly am interested in showing you how little has changed. Communication is communication is communication. Technology and the Internet - for the most part - just add another route to make it happen. They do little to 'change us' unless the heat is actually turned up in a specific area. Whiz bang does not magically make concepts like dentistry more understood and valued by the consumer without diligent, focused attention. While similar to a previous rant – I had not looked at this article for a few years.

PART ONE

Market 2 ALL Potential Patients Cheaply: Right 4 You? 

Niche Dental marketing consulting stands out because most other dental marketing is centered on contacting every possible dentistry patient.

While there are a number of dental practices that can benefit from this shotgun approach, Niche Dental sees your image as specific to a target group of consumers. Our communication approach is to hit a bull's eye not pepper everyone with a generic "dentistry" message.

The perfect dental marketing is cheap (almost nothing) and easy (works with little thought put into it). Much like good, lasting and healthy relationships. What were the qualities of your perfect match?

Coincidentally, I read in USA Today recently that the most used search phrase on Match.com is "cheap and easy". There you have it - confirmation you need to stay in the zone of missed opportunities.

Wake up... Wake up! Back to reality dude.

> Maybe Cheap and Easy; is neither great (or even good) dental marketing or words attributable to Match.com.

The Northern Dental Alliance is sponsoring the Minneapolis Society's Summer Golf Event at the Golden Valley, Minnesota Golf Club.

We hope to see many dentists and dental professionals at the tourney.

> The EFA Investment Approach

There is a science of investing. The body of knowledge for this science is often grouped under the heading Modern Portfolio Theory or MPT and it all began in 1959 with the publication of Harry Markowitz's classic book "Portfolio Selection."

Markowitz would go on to win the Nobel Prize in Economics for his groundbreaking insights. This work was expanded upon by Stanford's William Sharpe (another Nobel winner), Eugene Fama, Merton Miller, and many others.

While markets are complex adaptive systems too chaotic to allow for perfect prediction or control, we have learned much about how to control risk and capture returns. There is a science of investing, which I employ to guide the investment strategy of my dentist clients.

Adult and FAMILY Preventive Dental Care in West Chester, Pennsylvania

Total Confidence Dentistry provides comprehensive services for you and your loved ones in Chester County, PA.

Dr. Briglia and the entire Main Line PA area dentist team are ready to improve your dental health.

With the value advanced, comprehensive dentistry offers, patients should expand the search to find a dental office that best fits their oral health needs, smile enhancing goals and overall preferences.

Dr. Angela Ramirez’s new dental practice website, www.YourBocaDentist.com, provides consumers what they need today: Choices, Options and Alternatives.

• A Primer By Dick Chwalek, NicheDental.com

Efficiently Reduce Campaign Planning Complexity – Part III

Dental offices are like most small businesses: always looking for efficiencies. Problems occur when ‘less expensive’ in and of itself equates to a ‘successful’ purchase.

While comparing dentistry to ‘marketing’ is fraught with potential analogy weaknesses, it is reasonable to contrast dentistry with the complexities of human communication.

The three areas of Connective Communication^© (improvers, gatherers & creators) give the dentist and dental office owner the ability to look objectively at where their marketing budget should be allocated.