This is the 2nd Installment of my series on Connective Communication^© as how it relates to the way patients and dentists perceive their 'fields of disinterest'...

First, A Quick Previous Portion Review...

Dentistry Reductionism Source Discovery:

Words & Questions Above: Who do these words and statements relate to:

• = The Public & Patients Value Perspective of Dentistry
• = Most Dentists View of/Approach to Marketing

Hmmm… Notice the similarity?

Whoa...! Correlation may just Equal Causation!

Theorem = Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.

Theorem Research and Explanation

Dental Communication Math

CE Equations

• 100 hours of continuing education
• + 5 hours communicating to public/patients (beyond 1 on 1)
• = 95 hours of wasted education

Exponential Remainder:

• Few New patients
• + They do Less
• = lower revenues, lower economy productivity & diminished public health

Advanced Treatment Equations

• Cosmetic Dentistry over focused
• + Lack of public & patient communication
• = 'overselling' sticker-shock blowback!

The Public thinks and often patients only know dental care as about health & teeth, patch & fill/emergency care

One tooth at a time dentistry is ingrained - so treatment planning is 'overselling' rather than 'modern approach' with long term value

• New Technology
• + Wow Dental Office
• + Same general public awareness of dentistry
• = Boom then Plateau as 'cool' wears off and 'ingrained' beliefs take back the day

LEARN about ‘New Patient Availability'

and Connective Communication^© Results:

Part ONE Dental Patient Availability Video (of 2)

Part TWO Dental Patient Availability Video (of 2)

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Low Priority CAUSE Hypothesis

• Skimpy Dental Marketing: penny wise - few new patients rule thus.

• Slam Bam Huge Campaign then Thank You Marketing Man till fear about low revenues reappear

• Cheap Slap About Websites: content is generic, value poor, often traditional perspective stagnant = little good news in bad economic times

Statistics to Back Up My Antics Notes:

"Overall, there was no change in the percentage of the population with a dental visit from 1996 to 2004." (SeniorJournal.com)

Ouch! Painless Dentistry Marketing seems to be lacking in the industry.

END OF 2ND Installment

Next In Series

Begins With...

Dental Marketing REALITY CHECK UP

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Click To Read The Complete

'To See More Patients Consistently...' Article

(On NicheDental.com)

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LEARN about ‘New Patient Availability'

and Connective Communication^© Results:

Part ONE Dental Patient Availability Video (of 2)

Part TWO Dental Patient Availability Video (of 2) 

______________________________________________

CONNECTIVE COMMUNICATION = DENTAL MARKETING

Freed From Generic, Founded on Value, Focused On Success!

To Schedule A Consult

Contact - Niche Dental Liaison

Oli Gonsalves

1+888.380.0020

Email ogonsalves@nichedental.com

Oli can answer many of your questions.

Then set up a meeting with me - depending on your needs/requests

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Sincerely,

Dick Chwalek

• NicheDental.com
• Dentist Marketing Coach
• Dentistry Communication Consultant