Video 2 of 2: New Dental Patient Availability
This second video concludes general discussion about New Patient Availability, which is the stable or constant number of consumers who are searching for a dentist or dental offices.
The ‘Availability’ quotient does NOT change just because another dentist moves into the area or merely because the ‘economy’ improves.
The Availability number fluctuates very little overall – but of course, a boom will create some kind of uptick for many and with other factors (new homes/families) an obvious positive jolt.
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NOTE: Client Testimonial – Dr. Klym ~ TC, MI – Split in three parts on Video 2 of 2.
Activators are combined into the Connective Communication¬© formula, which involves combining layers of marketing required to activate a vibrant new patient base and sustain a high level of available participants.
Dentists develop a matrix of these activators: one 'gathers' the current available group, another 'creates' more new patients and, the third improves the value of what patients request/purchase.
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Video Presented by Dick Chwalek of Niche Dental
Dentistry Communication Consultant and Dentist Marketing Coach