The Connective Communication Difference: 3D :: Niche Dental :: Integrated Dental Communication Consulting

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The Connective Communication Difference: 3D

Posted by niche on May 12, 2011

A THREE Dimensional System

> Freed From Generic, Founded on Value, Focused On Success

Reliable, Credible Consistency
Four Influential Communication Bedrocks:
Exceptional Budgeting: Flexible, Scalable & Accountable

Connective Communication©

Average 33+ New Patients Per Month Since at least September 2009.

22+ Months Straight Growth 10%+

Starting Mid 2009 - Overthrowing the Downturn!

Alone in the Pack - of 500 dentist 'group' – Only dentist with upward sales!

June 2010 Best June EVER!

ALSO, His BEST MONTH EVER!

2011 FOLLOWED with SIMILAR RESULTS

Reliable, Credible Consistency

You are a vital part of the success
Collaborate on Concept foundation
Approve all elements: design/message
Updates/Ongoing Element 'pieces'
- also approved by you
You have Final Say Throughout
Otherwise: You let go (it almost runs itself)

Four Influential Communication Bedrocks

Value Rich Website (New or Enhance Current Plus Ongoing Updates)*
Ideal Audience Directed Mailers (Consistency Rather than Volume)*
Optimal Online Strategies (PPC/SEO to Social+)*
Public Multiplier Marketing (X-factor for 1st 3 bedrocks)*

^{*Each Bedrock can be integrated into your current system - in many cases}

Exceptional Budgeting:

Flexible, Scalable & Accountable

Goal: to Build Your 10 foot ladder
Determine Goal before begin
Figure out initial marketing 'pieces’ within each Element
Budget Size May Start Wherever Feasible: except it is vital to...
Commit To An Optimal Timeline For Phase in of All Elements
Marketing Budget Structure:

Management & Consulting may apply--depending on your plan/decision
Separate Element Agreements: Usually for Bedrock Elements, M&C and misc

Element Pieces may have their own separate agreements as well – achieving more flexibility
Terms are yearly in many cases/some shorter

Agree to Budget - then proceed
Review Patient Data to find 'gems' (practice software generated)
Track Activity (results/accountability/refinements) Upgrade, Enhance continually
Scale up as needed - with focus on timeline

Reasonable Scale Up is in 9-12 Months
Faster Scaling? Yes, Yet...
A measured pace has strategic benefits
Still Results are very possible sooner!

The 'Complete effect' takes time to build:
As MORE public/patients move toward a decision & greater value acceptance.

Establish the System, Refine When Needed…

Otherwise Let it RIDE!

Think: Prototype, fail. Prototype, fail less. Then the success-type emerges.
Rather than: Perfection snail. Perfection never nail, so success impale.

Avoid What I call 'Perfection Stretching'

Taking the time, and more time, and more time to may make that marketing something better…
Meaning 'that marketing something' will never really happen, get done, etc.

Rather than Perfection Stretching: Inspire to Require Release of Overseer Wires

Hand over the reins to consistency and professional depth:

Then see new patients revenue-rain gauge fill up and enjoy the reign of practice success!

GUARANTEEING SUCCESS

DENTISTS: I, Dick Chwalek, guarantee Dr. __Your Name__ will only be successful if Dr.__Your Name__ does what is necessary to make it happen.

Trite? Trick? Or TRIPLE Raise the Possibilities?

Like all successes, we must do what works. Not hold back, produce. It is the same for me, you, as well as your patients...

Patients that do HALF of what works
The result: often be less than HALF
Of course, some 'luck out' and others are just satisfied with less.

It is a Flexible, Scalable, Accountable and Success Positioned System.

While you are NOT locked into a preset/generic plan with the Connective Communication^© system, only going part way or holding off too long is problematic as well.

Like a ten foot barrier that requires a ten foot ladder, building anything less means not overcoming the barrier.

However, piecing together 'all main elements sufficiently' is better than crafting one element well: perfect ladder rungs but a very weak supporting structure can greatly diminish the other element's value.

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