It is time Cosmetic Dentists to produce a REAL new patient seeding program for your neighborhood!
This 90 second video, presented by Richard The Chwalek of Niche Dental, will give you the basics on doing just that. Turning a dry field of production into a blooming great garden of new patients!
Great Cosmetic Dental Practices Put Themselves Out, There!
An ongoing Cosmetic Dental Office postcard marketing program is a very effective and cost effective way to reach out to consumers and patients, and dynamically reach your market!
When done in the right way, a small investment in new Cosmetic Dentistry patient creation direct mail postcards can yield profitable returns. Personalized, large full color postcards are budget cost-effective, and also more eye-catching then other types of direct mail marketing pieces.
Cosmetic Dentistry offices today require more than the no-longer-standard “Phone Book” or magazine advertisement. More and improved kinds of marketing strategies means more kinds of patients calling!
In order to have a dominating presence, the Cosmetic Dentistry Practice should deploy a personalized marketing campaign. Implemented in a format to capture the hearts and minds of potential clients and patients.
Branding, Logos, Design: Standing Out In the Crowd Peering In OR Outstanding Among Peers, Your Audience, Patients
Standing Out in the Crowd, Peering at the Ground OR Outstanding Among Peers, Standing in Front of Your Audience, Peering Towards The Future? Unfortunately, many dentists and dental consumers get stuck, review their navel lint excises, wait too long to gain the advantage, look for change on the pavement and generally wait around for ‘someday' to arrive.
If you're a dentist who regularly presents more comprehensive restorative and/or aesthetic smile makeovers (or cosmetic dentistry of any kind), you know what I mean. Patients are intimidated, overwhelmed by the data presented, and/or taken aback by the scope of what needs to be done. Yet, this type of stalling tactic shows up during the dental branding process or is why it never quite gets underway (barely a thought, let alone a phone call).
In the case of dental patients, they get free whitening and one tooth crowned or maybe even go as far as having veneers placed on the front four teeth, but often need more than the ‘insurance maximum/just-get-by' level of dentistry, and just stop at that point, indefinitely. This stall or dive into the who knows where can be for some ‘unknown' reason or because of a ‘half serious' detour from reason.
To See all Blog FEEDS for Niche Dental, below…
Tweets are expanding all over the place, well at least in the Niche Dental additional blog domains.
Center for Advanced Dentistry in Music City USA, suggests finding out what is going to help you smile confidently today!
• Oliver Gonsalves of Express Dental Marketing Presents...
Tactilely Differentiated, Reality-Based Communication
Dentistry care, treatment value boosting, high-impact, personalized dental postcards and direct mail are a powerful way to interact with the consumer, neighbors, a specified audience. Postcards are almost unavoidable communication placements. These marketing vehicles that motor right into the hands of consumers can be better targeted than most other marketing for dentists strategies.
As a dentist who provides high value care, why would many new patients first ask this question, "Do you take my dental insurance?”
Producing an effective presence in the dentist's local market is crucial for a dental practice to achieve long-term success. This is especially true of dentists who need a higher percentage of fee-for-service patients to be viable, and profitable or those who accept more comprehensive recommendations.
Sadly, many consumers have a generic, if not more negative, view of dentistry. Therefore, without evaluating the marketing environment and the strategies needed to pursue that market now, and upgrading how the dentist presents him or herself to fit the new landscape, each marketing action can lead the audience to form the wrong impression about the dentist's service, and back to the future.
Successfully changing perceptions requires more than in-office pronouncements about quality or search advertising that links to a promotion of free teeth/smile whitening, a new technology or cosmetic dentistry technique.
To See all Blog FEEDS for Niche Dental, click link below.
For Dentists like you,
I have developed a simple, unique and powerful way 'for you' to do social media marketing. The price is right, too!
Why would I do all of this, in this way? Because it fits both my expertise in dentistry marketing and my writing personality. Short bursts of creatively and being online to boost the value of dentistry and dental care make my day.
NOW 80+ MENTIONS!
I would like to take this opportunity to introduce you to a company I’ve known for years as part of the Northern Dental Alliance and offers a service to dentists that I think you should know about.