This dental marketing article, which I wrote in 2004 and posted on NicheAgency.com - now NicheDental.com – was originally titled, “Marketing To Every Potential Dental Patient Cheaply: Is that Right for You?”

Part One of my two part Rant Redux after...

I have updated my commentary somewhat - but mostly am interested in showing you how little has changed. Communication is communication is communication. Technology and the Internet - for the most part - just add another route to make it happen. They do little to 'change us' unless the heat is actually turned up in a specific area. Whiz bang does not magically make concepts like dentistry more understood and valued by the consumer without diligent, focused attention. While similar to a previous rant – I had not looked at this article for a few years.

PART ONE

Market 2 ALL Potential Patients Cheaply: Right 4 You? 

Niche Dental marketing consulting stands out because most other dental marketing is centered on contacting every possible dentistry patient.

While there are a number of dental practices that can benefit from this shotgun approach, Niche Dental sees your image as specific to a target group of consumers. Our communication approach is to hit a bull's eye not pepper everyone with a generic "dentistry" message.

The perfect dental marketing is cheap (almost nothing) and easy (works with little thought put into it). Much like good, lasting and healthy relationships. What were the qualities of your perfect match?

Coincidentally, I read in USA Today recently that the most used search phrase on Match.com is "cheap and easy". There you have it - confirmation you need to stay in the zone of missed opportunities.

Wake up... Wake up! Back to reality dude.

> Maybe Cheap and Easy; is neither great (or even good) dental marketing or words attributable to Match.com.

The Northern Dental Alliance is sponsoring the Minneapolis Society's Summer Golf Event at the Golden Valley, Minnesota Golf Club.

We hope to see many dentists and dental professionals at the tourney.

> The EFA Investment Approach

There is a science of investing. The body of knowledge for this science is often grouped under the heading Modern Portfolio Theory or MPT and it all began in 1959 with the publication of Harry Markowitz's classic book "Portfolio Selection."

Markowitz would go on to win the Nobel Prize in Economics for his groundbreaking insights. This work was expanded upon by Stanford's William Sharpe (another Nobel winner), Eugene Fama, Merton Miller, and many others.

While markets are complex adaptive systems too chaotic to allow for perfect prediction or control, we have learned much about how to control risk and capture returns. There is a science of investing, which I employ to guide the investment strategy of my dentist clients.

With the value advanced, comprehensive dentistry offers, patients should expand the search to find a dental office that best fits their oral health needs, smile enhancing goals and overall preferences.

Dr. Angela Ramirez’s new dental practice website, www.YourBocaDentist.com, provides consumers what they need today: Choices, Options and Alternatives.

• A Primer By Dick Chwalek, NicheDental.com

Efficiently Reduce Campaign Planning Complexity – Part III

Dental offices are like most small businesses: always looking for efficiencies. Problems occur when ‘less expensive’ in and of itself equates to a ‘successful’ purchase.

While comparing dentistry to ‘marketing’ is fraught with potential analogy weaknesses, it is reasonable to contrast dentistry with the complexities of human communication.

The three areas of Connective Communication^© (improvers, gatherers & creators) give the dentist and dental office owner the ability to look objectively at where their marketing budget should be allocated. 

Dr. Glenn Schreiber, a general dentist, has teamed up with Total Confidence Dentistry in West Chester, PA to provide our patients with tremendously vital endodontic treatment. His proficiency in Root Canal therapy, clinically known as endodontics, can eliminate pain while preserving natural teeth.

2010 Star of the North Meeting

• Minnesota Dental Association
• Saint Paul RiverCentre
• APRIL 22-24, 2010

The Star of the North Meeting presented by the Minnesota Dental Association is the Upper Midwest’s main state dental conference.

Thousands of dentists and dental professionals from around the region will be able to take in dozens of seminars from clinical to practice management. The Northern Dental Alliance encourages dentists from Minnesota and surrounding states to attend.

Effectively Divide & ‘Devine’ – Part II 

The Marketing π Formula Connective Communication^© creates a context and a filter (strategy) for separating complexity from simplicity. While there will always be dentists who will want to do it themselves with some portion of them being successful, the law of advertising development gravity is still in effect: the limits of time and marketing experience/awareness.

Time to accomplish all the tasks (which have not magically disappeared because of the web) and time to simply think about strategy is required. Additionally, the value of communication and dental marketing experience and expertise will always have value.

Most people associate fluoride with the practice of intentionally adding fluoride to public drinking water supplies for the prevention of tooth decay. However, fluoride can also enter public water systems from natural sources, including runoff from the weathering of fluoride-containing rocks and soils and leaching from soil into groundwater. Fluoride pollution from various industrial emissions can also contaminate water supplies. In a few areas of the United States fluoride concentrations in water are much higher than normal, mostly from natural sources.

View EPA-NRC Review 

Fluoride is one of the drinking water contaminants regulated by the U.S. Environmental Protection Agency (EPA) because it can occur at these toxic levels. In 1986, the EPA established a maximum allowable concentration for fluoride in drinking water of 4 milligrams per liter, a guideline designed to prevent the public from being exposed to harmful levels of fluoride. Fluoride in Drinking Water reviews research on various health effects from exposure to fluoride, including studies conducted in the last 10 years.

Complete Fluoride Tweet Below.