About

Dick Chwalek

Niche Dental - President • Director

Dick has been involved in dentistry since 1996. He is the owner of Niche Dental (formerly Niche Agency), a dental marketing consulting firm in Monticello, MN.

He is focused on developing advanced, integrated communication strategies to help dental related businesses engage their respective audiences. His speaking and consulting style is innovative, straightforward, and entertaining.

He has been published in national publications (US Dentistry), is an editorial advisor for Dental Practice Management, and is a member of the American Academy of Cosmetic Dentistry (AACD). He has a degree in Speech Communication with an emphasis in marketing from St. Cloud State University, MN. In November of 2008, Dick presented two seminars in Tennessee: one at Meharry School of Dentistry and another for Nashville Oral Surgeons, Drs. Brian and Tania Howlett. He has also presented programs for the Coding Institute including online tele-conferences and at their February 2008 Dental Conference in Las Vegas.

Dick works with The Peripheral Vision, a national award-winning design group, and is the co-creator of Express Dental Marketing (personalized direct mail). He regularly converses with many other service professionals associated with dentistry from wealth/financial and dental practice management to dentist practice transitions and health/employment law, OSHA compliance.

He has consulted with, and offered his brand expertise to, over 300 dental practices, labs, and businesses across the US and internationally:

  • Crafting niche strategies, marketing plans, media plans and internal marketing
  • Guiding creation of dental brands, logos, brochures, web sites and postcards
  • Writing dental postcards, advertisements, brochures, websites, press releases
  • Developing Dentistry Public Relations campaigns, Internet strategies and individualized direct mail programs

Niche Dental offers individualized brand management to create strategic, long-term value to the dentist clients he works with. Email or call to schedule your complimentary consultation: 866-453-1026


Dental Blog Entry - Dentistry and Practice Marketing in 2009

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